Capabilities / 01 Operate
Operations & Growth
The unglamorous half of company-building, done as craft: strategy, growth and commercial, run inside the ventures rather than advised from outside.
Every 4/RL venture is operated, never advised, and the habit comes from the founder’s route: Gabriel Olegário came up through advertising and commercial roles before founding Smart Social, and the growth playbook running there today, creator sourcing, campaign operations, sponsorship and platform deals, was built in-house and is still run in-house, with Gabriel serving at Smart Social as partner and Head of Strategy and Innovation.
The proof is Smart Social’s operation itself: a network of more than 1,000 influencers, athletes and media assets working across more than 25 countries, over 35 iGaming clients served in the last three years, and 62 thousand plus first-time deposits generated for them in 2024 alone. The operation was shortlisted for Best Marketing Agency at SiGMA Americas 2025.
AI sits under all of it. Briefing, matching and reporting run through tooling built on the studio’s own stack, which is what lets a lean team run a network at that scale and hold every campaign to its numbers.
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