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Smart Social
A full-service media hub connecting 1,000+ creators, athletes and media assets to brands across 25+ countries, owned and operated by 4/RL.
Smart Social is a full-service media hub: influencer strategy, campaign operations, brand ambassadors, sponsorship activation and paid media, run end to end for brands in iGaming, sports, entertainment and finance. The network holds more than 1,000 influencers, athletes and media assets, working across more than 25 countries, and 4/RL’s founder serves inside it as partner and Head of Strategy and Innovation.
The numbers are operational, not aspirational: over 35 iGaming clients served in the last three years, 62 thousand plus first-time deposits generated in 2024, campaigns with 1xBet, EstrelaBet, C6 Bank and TaDa Gaming, and a Best Marketing Agency shortlist at SiGMA Americas 2025. AI sits under the operation, in the briefing, matching and reporting tooling built on the studio’s stack.
Smart Social also owns Portal Arenna, a sports news portal built on serious reporting and sharp analysis across football, UFC, Formula 1, NBA and NFL. Arenna was built end to end on the 4/RL stack, which is the studio thesis in one sentence: the media company owns its media, and the technology under it is ours.
1,000+ creators across 25+ countries
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