Capabilities / 03 Create
Creative & Content
AI-native creative from concept to production, directed by people and held to the standard of the craft.
The creative practice is a partnership. M1m1c Box, the studio’s cinema venture, is run with Luiza Santana, and in earlier ventures the two shipped campaign work for Grupo Carrefour, AfroBusiness Brasil and Conta Black, among others. The craft that carried those campaigns is the same craft that directs the AI here.
M1m1c Box is where the practice runs hottest: short cinematic stories published on YouTube, written, art-directed and cut by people, with AI carrying the production weight it is genuinely good at. What gets learned there flows back into every brand the studio touches, and the record shows it travels: the EstrelaBet campaign that went viral at the 2022 World Cup came from this practice.
Need this chain inside your problem?
Let's talk /